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New York CNN —Panera Bread is eliminating Charged Lemonade from its menu, the caffeinated beverage that has sparked multiple lawsuits and caused a public relations nightmare for the company. The Charged Lemonades will come off the menu in the next two weeks, according to Bloomberg, which first reported the news. The chain declined to comment to CNN on the timeline of the drinks’ removal. A Panera spokesperson said new drinks will replace it, including low-sugar and low-caffeine options, including a new blueberry lavender lemonade, pomegranate hibiscus tea, citrus punch and a tropical green smoothie. Panera kept the Charged Lemonades on the menu, despite the controversies, because experts say removing the drink immediately could have come across as an implied admission that something was wrong with it in the first place.
Persons: Panera, James Haggerty, Haggerty Organizations: New, New York CNN, Bloomberg, CNN, Reuters Locations: New York
For a celebrity, being referenced in a Taylor Swift song can cause a PR crisis. Advertisement"He's showing due deference to the power of Taylor Swift," Nierman said. The Kim Kardashian method: Let anonymous sources do the talkingTaylor Swift and Kim Kardashian at the 2015 VMAs. "I don't think Taylor Swift really needs to negotiate with anyone. Advertisement"Everything is done for a reason and any person would be a fool to bet against or to cross Taylor Swift," Nierman said.
Persons: Taylor, Joe Alwyn, Matty Healy, Kim Kardashian, , Taylor Swift, Swift, Healy, TMZ, reveling, artfully, Robert Kamau, who's, Evan Nierman, Banyan, John, recoils, Erik Bernstein, Bernstein, hasn't, Nierman, Healy's, what's, Jackson Lee, Alwyn hasn't, Alwyn, Kevin Mazur, Aimee, aIMee, KIM, Kardashian, it's, John Mayer Organizations: BI, Service, Poets Department, Getty, Department, Swift, Rights Locations: New York City, London, Cincinnati , Ohio
But being in a relationship with a celebrity isn't all it's hyped up to be in the movies. "It's not the people in the relationship," Anderson said. AdvertisementThis persistent surveillance can be exhausting and strain a relationship, Anderson said. To work, these relationships need time out of the spotlightEven though the odds might seem stacked against a celebrity and civilian couple, these relationships aren't necessarily doomed. AdvertisementIn a public setting, Anderson said that the normal person has to accept that they'll be sidelined by their famous partner.
Persons: , Anna Scott, William Thacker, I'm, Julia Roberts, Hugh Grant, Tad Hamilton, Solène, Anne Hathaway, Hayes Campbell, Nicholas Galitzine, Robinne, Harry Styles, Matt Damon, Luciana Barroso, Taylor Lautner's, Tay, Edward, Jon Stewart, Tracey McShane, they're, Alisha Wetherill, Clay Cockrell, who's, — Cockrell, we've, Liza Anderson, Anderson, Taylor Swift, Travis Kelce, Jennifer Lopez, Ben Affleck, Cockrell, Danny Moder, Patrick Dempsey, Jillian Fink, Keanu Reeves, Alexandra Grant, He's, Reeves, he's, It's, they'll Organizations: Service, Disney, Business, Coachella, Anderson Group Public Relations Locations: Notting, Miami, Hollywood, LA, New York
In the past, he set Signal messages to automatically delete after one week. "I never would have used Signal under any circumstances with disappearing messages on or off to discuss any complicated business issues. Associated PressJEDI ContractThe FTC lawyer also showed Bezos a log of Signal messages that were used with the disappearing message feature activated. He said he "did not" know Signal messages were covered by those legal guidelines. The company was "unable to determine" why that's the case, but said it's possible Signal messages were deleted when they got new phones.
Persons: Jeff Bezos, Bezos, Mike Hopkins, , Andy Jassy, Amazon's, Jassy, Donald Trump, there's, I'm, Jeff Blackburn, Hopkins, Blackburn, Blackburn wasn't, Blackburn's, Max Organizations: Federal Trade, Amazon, Business, FTC, Associated Press, Defense Department, Microsoft, Department of Defense, Blackburn, Bezos Locations: Bezos, Blackburn
There’s the day to day admin, the glad-handing of donors, and, crucially, keeping internal fires from becoming public, violent conflagrations. That last one is a public relations lesson, one on which Columbia’s president might need a refresher. In doing so, Columbia’s leadership threw out the playbook for managing protests that universities have honed for decades to keep students safe. To be sure, Columbia’s president, Minouche Shafik, knows her job could be on the line. Meanwhile, thousands of students, parents and alumni are about to descend on Columbia’s campus for commencement, adding more pressure to remove protesters.
Persons: CNN Business ’, ” Sarah J, Jackson, , ” Jackson, they’re, it’s, Nadia Abu, ” Abu, Haj, Minouche Shafik, UPenn Organizations: CNN Business, New York CNN — University, Columbia University, NYPD, University of Pennsylvania, , Trustees, comms, Haj, Columbia, New York, Harvard, Brown University, Wesleyan, University of Chicago Locations: New York, Columbia, Nadia Abu El, ” Abu El
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailBinance founder Changpeng Zhao faces sentencing over money laundering violations: CNBC Crypto WorldCNBC Crypto World features the latest news and daily trading updates from the digital currency markets and provides viewers with a look at what's ahead with high-profile interviews, explainers, and unique stories from the ever-changing crypto industry. On today's show, Kevin Dinino, founder and president of KCD PR, discuss how companies are taking advantages of crypto's 2024 comeback.
Persons: Changpeng Zhao, explainers, Kevin Dinino Organizations: CNBC Crypto, CNBC, KCD PR
Insider Today: LinkedIn ghostwriter boom
  + stars: | 2024-04-28 | by ( Matt Turner | ) www.businessinsider.com   time to read: +4 min
Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Meta CEO Mark Zuckerberg BIThis week's dispatchBig Tech takeawaysTesla, Meta, Microsoft, and Alphabet reported earnings last week. Microsoft: AI spend was also the name of the game at Microsoft. Alphabet also issued a $0.20 per share dividend — its first ever — joining its Big Tech peers like Microsoft, Apple, and Meta, in the dividend club. drbimages/Getty, LinkedIn, Tyler Le/BILinkedIn ghostwriting is boomingLinkedIn influencers are becoming more popular, with some amassing followings of millions of people.
Persons: , Herman Miller Eames, Mark Zuckerberg, Tesla, Meta didn't, Kevin C, Cox, Jenny Chang, Rodriguez, Goldman Sachs, Dominic Bugatto, Dani Widell, Hokyoung Kim, Tyler Le, Samu Hällfors Organizations: Service, Business, Big Tech, Meta, Microsoft, Apple, The, Airbnb, LinkedIn
NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at how the latest GDP data has shifted the expectations of where the economy is headed. Now, the economy will need some type of event (see: bubble popping) for rate cuts to become an option anytime soon, Miskin said. Energy price shocks could bring the world economy to a "vulnerable moment," chief economist Indermit Gill warned.
Persons: , TikTok, they're, you'd, Jia Feng, It'll, Insider's Madison Hoff, It's, Jerome Powell, Anna Moneymaker, BI's Filip De Mott, Jamie Dimon, Matt Miskin, Miskin, Mark Zuckerberg, C, Cox, Jenny Chang, Rodriguez, Goldman Sachs, Guess what's, Indermit Gill, Alphabet's, Redmond, Tyler Le, Doug McMillon, execs, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Reserve, stagflation, JPMorgan, Wall Street, John Hancock Investment Management, Galatioto Sports Partners, Bank, Google, Big Tech, Microsoft, Health, Linkedin, YouTube, ExxonMobil Locations: Chevron, New York, London
To do so, Edelman recently promoted Brian Buchwald to global chair of product and AI to oversee the firm's AI investments. Buchwald joined Edelman in 2023 and was previously the global head of product, trust data, and technology at the firm. Previously, this tool used small language models and now uses generative AI and large language models, Buchwald said. Using generative AI has increased the tool's ability to predict future trustworthiness with 97% accuracy, he said. More broadly, holding companies have made significant investments into generative AI for content creation that compete with Edelman.
Persons: Edelman, Taco Bell, Brian Buchwald, Buchwald, Weber, Interpublic Group's Weber, Jay Pattisall, Forrester Organizations: eBay, Business, New York Times, Google, Adobe, Edelman, WPP Locations: Talkwaker
For the fifth year, Business Insider is highlighting the leading PR pros in the creator economy. These professionals help their clients manage media appearances and image. The publicists work with top influencers across TikTok, YouTube, and Instagram. Bailey is a publicist with Align Public Relations, a firm founded by Nicole Perez-Krueger, who's built most of the business on digital-first talent. This story is available exclusively to Business Insider subscribers.
Persons: Alex Cooper, Cooper, Cait Bailey —, Alix Earle, Remi Bader, Bailey, Nicole Perez, Krueger, who's, Perez Organizations: Business, YouTube, Vogue, Public, The New York Times Locations: TikTok, The
Lindsey and David Barber save 75% to 80% of their income for retirement and their son's future. Despite having enough to retire early, the millennial couple plans to keep working. AdvertisementLindsey Harrison Barber, 34, and her husband, David Barber, 35, have enough to retire early, but neither intends to slow down. Lindsey owns a marketing agency, while David owns an insurance agency, which bring in a combined eight figures in top-line revenue. Some are part of the FIRE movement — financial independence, retire early — though others are moving away from early retirement, whether to continue building generational wealth or transitioning to lower-stress roles that still give them something to do.
Persons: Lindsey, David Barber, they've, , Lindsey Harrison Barber, David, we've, we're, he's, hasn't, they're, she'll, they'll Organizations: Service, Business, North Carolina Locations: North Carolina , Texas , Kentucky, Ohio, Lindsey, North Carolina
That's certainly true of her latest album, "The Tortured Poets Department," which arrived last Friday to mixed reviews. New Taylor Swift music is bound to spark widespread debate, but the conversation swelled when she surprise-released "The Tortured Poets Department: The Anthology," a deluxe edition with 15 extra songs. Indeed, most of these deluxe tracks succeed as self-contained stories, recalling the mythic peaks of "Folklore" and "Evermore." Then again, more songs equals more streams, and "The Tortured Poets Department" is on target to become one of the most-played albums of the streaming era. AdvertisementFinal Grade: 9.3/10"The Tortured Poets Department: The Anthology" was released on April 19, 2024.
Persons: , Taylor Swift, I'm, Swift, I've, Swift's, aIMee, Cassandra, Peter, Wendy, shouldn't, It's, Beth Garrabrant Worth, Chloe, Sam, Sophia, Marcus, Robin Organizations: Service, Poets Department, Business, Department, Press Locations: Cardigan
Executives looking to boost their own profiles have for years paid freelancers to ghostwrite their LinkedIn posts. Now big PR firms are getting into the game, and LinkedIn profile management is going mainstream. Business Insider spoke to 14 PR firms that said more companies are asking for LinkedIn writing and strategy services for their leaders. Zappa said he does not offer specific rates for LinkedIn posts and instead includes LinkedIn in broader content contracts. However, he estimated that PR firms solely focused on LinkedIn ghostwriting could charge companies $5,000 a month for three to five LinkedIn posts.
Persons: Erin Ledbetter, Weber Shandwick, Ogilvy, Contessa Kellogg, Winters, resharing, There's, Lana McGilvray, Katie Burcham Glasshoff, execs, Chris Harihar, Dan Allocca, Joe Zappa, Zappa, Nicola Dodd, Laura Franklin, Franklin, Kim Metcalfe, Zeno Group's, , upend ghostwriting, William Dobinson, Farrer Kane, Greg Swan, Lewis Goldberg, Claude Organizations: Business, Zeno, LinkedIn, Weber, Purpose, The Washington Post, BCW, Crenshaw Communications, Sharp Pen Media, Ogilvy UK, ghostwriting, London, Finn Partners, KCSA Strategic Communications Locations: Ketchum, gatekeepers, Midwest
The Palestinian militant group has long called for the Jewish state to be destroyed. Basem Naim, an Istanbul-based member of Hamas’ political bureau, told CNN on Thursday that the group would agree to disarm if an independent Palestinian state was established. Hamas has traditionally rejected a two-state solution that would see a Palestinian state established alongside Israel and has instead advocated the creation of a Palestinian state in all of historic Palestine that today encompasses Israel, the occupied West Bank, occupied East Jerusalem and Gaza. Barghouti said Hamas indicated as far back as 2007, when it led a Palestinian national unity government, that it is willing to accept a Palestinian state along the 1967 borders. Last week, Turkish Foreign Minister Hakan Fidan said at a news conference in the Qatari capital Doha that Hamas is willing to function solely as a political party once a Palestinian state is created, citing meetings between the group and Turkish officials.
Persons: Basem Naim, Al Qassam, , Mustafa Barghouti, Efraim Inbar, Israel ”, Israel “, Netanyahu, Khalil al, Hayya, ” Israel, Benjamin Netanyahu, Hayyah, Barghouti, Naim, Hakan Fidan, Organizations: CNN, Palestinian, Hamas, Israel, West Bank, Palestinian National Initiative, Jerusalem Institute for Strategy, Security, Associated Press, AP, Palestine Liberation Organization, PLO, Oslo Accords, Turkish, Qatari Locations: Israel, Gaza, Istanbul, Jerusalem, Palestinian, Palestine, East Jerusalem, United States, Israeli, Oslo, Doha, Turkish
Read previewA former Chick-fil-A worker said that the fried-chicken chain asked her to stop posting videos of her staff meals on TikTok because she was breaking company policy. Food reviews are hot stuffRestaurant reviews and food rankings are popular topics for TikTok videos. Webb's last Chick-fil-A video before the company's PR team contacted her, which has 3.4 million views, shows her reviewing the four drinks in its limited-edition Cherry Berry range. AdvertisementWebb's TikTok account also features videos of her reviewing her staff meals at Aldi, where she also has a job. In her video announcing the end of her Chick-fil-A staff meal videos, Webb said that other brands wanting to collaborate with her should reach out.
Persons: , Miriam Webb, Webb, Chick, I'm, Miriam Webb's, Cherry Berry, commenter Organizations: Service, Business, PR, Aldi Locations: Los Angeles County, TikTok
The CMO role at several companies, including Walgreens, Uber, and Starbucks, has been eliminated. A 2023 McKinsey report found that 40% of Fortune 500 companies don't have a CMO or another growth- or customer-related position in their CEO's executive committee. But role models like Rare Beauty's CMO, Katie Welch, offer young marketers hope for the profession's future. "Businesses that are eliminating the CMO role or pulling it into something else, the leadership in those companies don't see the value of marketing," she said. "She knows how to market to Gen Z," Hyams said.
Persons: , Katie Welch, Piper Phillips, Piper Phillips Piper Phillips, Phillips, I've, Natasha Badger, Badger, Katie Welch Lindsey Hyams, Lindsey Hyams, Hyams, Z, Welch, Vijat Organizations: Service, Walgreens, Uber, Starbucks, McKinsey, Fortune, Business, Tru, LinkedIn, Lindsey Hyams Industry Locations:
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. This story is available exclusively to Business Insider subscribers. AdvertisementOne of the drawings Amanda Taylor received in the mail with no identifying details from the sender. Courtesy of Amanda Taylor"Right away, I was thinking, 'Ah, this has something to do with abortion," Taylor told Business Insider. The letter, it turned out, was just an elaborate publicity stunt to promote "The First Omen," the latest installment in the long-running horror franchise.
Persons: , Amanda Taylor, Taylor, — Taylor, Roe, Wade, Marshall Weinbaum, Walt, Weinbaum, Damien, it's Organizations: Service, state's, Representatives, Democratic Party, Business, Missouri GOP, Walt Disney Studio's Locations: Missouri, spidery
Tree Paine has been Taylor Swift's power publicist for a decade. To that end, Swift's publicist of a decade, Tree Paine, is one of the most critical figures in her orbit. Advertisement'The devil works hard, but Tree Paine works harder'Paine is private on Instagram but active on X, where users regularly rhapsodize about her apparent machinations behind the scenes — whether or not she's actually involved. "The devil works hard," the user wrote, "but tree paine works harder." "Tree Paine undefeated," he joked.
Persons: Tree Paine, Taylor, she's, , Taylor Swift, — Paine, Paine, Trina Snyder, Swift, Paula Erickson, Erickson, Lance Paine —, Donald Trump, Paine clapped, Kim Kardashian, Kanye West, Joe Alwyn, Paine fumed, Paine's, paine, David Ehrlich Organizations: Service, Department, Wall Street, University of Southern, Warner Music Nashville, Warner, Premium, Scott Brothers Global, Netflix Locations: Costa Mesa , California, University of Southern California, Los Angeles, Swift's, Deuxmoi
New York CNN —A federal agency accused a popular gas station chain of discriminating against Black, Native American and multiracial applicants in its hiring practices. The Sheetz criminal screening process disproportionately screened out applicants from those legally protected groups, the lawsuit announced by the US Equal Employment Opportunity Commission on Thursday alleged. In a statement, Sheetz said it “does not tolerate discrimination of any kind.”“We take these allegations seriously. As part of the hiring process, applicants must answer questions about their criminal justice history and go through a background check through a third-party vendor. The lawsuit seeks an order for Sheetz to end its current hiring practice and create equal employment policies and programs.
Persons: Sheetz, ” Nick Ruffner, EEOC, , Debra M, Lawrence Organizations: New, New York CNN, US, Employment, Civil, RAND Corporation Locations: New York, Court, Maryland, United States, Pennsylvania, West Virginia, Virginia, Maryland , Ohio, North Carolina, Coast
Unlike other hyped-up tech, self-driving taxis look like they could be the real thing. Which is exactly how I felt after my last trip to San Francisco, when I took several rides in Waymo's robotaxis. AdvertisementWe've heard about self-driving taxis forever, but they're just starting to become a reality. AdvertisementWaymo self-driving taxis are kitted out with cameras and other sensors, like this Jaguar model crossing an intersection in San Francisco. Waymo's self-driving cars aren't perfectYes, there are still some issues with Waymo, at least in the rides I took recently.
Persons: , Waymo, We've, they're, Cruise, I'm, JASON HENRY, David Margines, honking, Mario Tama, Margines, Dmitri Dolgov, PyPqVaOc6B, Elon Musk, Musk Organizations: Service, Software, Google, San Francisco International Airport, Austin, Amazon, Warriors, Chase, Big, Elon Locations: San Francisco, Phoenix, Waymo's, Oakland, Los Angeles
To millions, it appeared to be the reality for Princess Diana, Kate Middleton, and Meghan Markle. By making the fairy tale feel real, the royal family appears far more accessible — and the British tabloids are more than happy to help. David Levenson/Getty ImagesMeghan and Harry's royal tour of Australia 35 years later stirred up those same bitter feelings among the royal family, the prince recalled in "Harry & Meghan." Princess Diana. More often than not, the princesses marrying into the royal family earn the public's loyalty and love, not those born into the monarchy.
Persons: Princess Diana, Kate Middleton, Meghan Markle, Diana, Kate, Meghan —, , Prince Charles, Tim Graham, Prince William, Chris Jackson, Harry, Karwai Tang, Kristen Meinzer, Kate —, William —, Meghan, Prince Harry, she's, Charles, William, Sir John Major, Maria Tatar, They're, it's, hasn't, Prince George, ANDREW COWIE, Omid Scobie, Pippa Middleton, Niki Nikolova, Meghan's upbringings, Pippa, Meinzer, Tatar, Duchess of Sussex, Duke of Sussex, Duke, Duchess, Sussex, Camilla, Catherine, William's, Kate wasn't, Martin Bashir, Diana Princess of Wales, Benny Ong, David Levenson, Getty, I've, Oprah Winfrey, Joe Pugliese, Harpo, Snow White, Edwin Hayward, Andrew Morton, Robert Hardman, Tim Graham Photo, Piers Morgan, Morgan, Max Mumby, they'd, It's Organizations: Getty, British, Mail, Kanye, Netflix, UNITED, Joff, BBC, Royal Tour of Australia, Tim Graham Photo Library, BBC Studios Locations: British, UNITED KINGDOM, Peacehaven , Sussex, Peacehaven, United Kingdom, Windsor, The, Australia, Alice Springs
Read previewA TikTok creator who makes life and career advice content gave her top tip for job interviews in a recent video. "Pretty privilege" is a real thing in job interviews. We don't live in an ideal worldMcGoff told BI that in her video, she didn't mean that people should "look sexy" in a job interview. Women shouldn't be expected to wear makeup to a job interview, for example. McGoff said overall, it's just a good idea to advocate for yourself when walking into a job interview, and making an effort in the way that suits you.
Persons: , Erin McGoff, McGoff, Robert I, shouldn't, Christian Lovell, Sebastian Morgan, it's Organizations: Service, Business, University of Buffalo
He was based in London, and we worked together on a project but only ever met online. Alex and I started messaging more and moreIt started out really sedate, but then it got more flirty. AdvertisementThere were many FaceTime conversations with our families before meeting in person, so my family already knew and adored him long before actually meeting. My grandmother died in July 2021 and he was able to come to her funeral and meet my family. My advice for people who meet at work is to set boundariesEvery situation is going to be completely different.
Persons: , Rachel, Alex, I'd, Rachel My, we've, Iceland Alex, we'd, London Alex, Stanley Organizations: Service, undergrad, Business Locations: London, South Dakota, Chicago, Egypt, Cancún, Mexico, Iceland
Tesla's stock is down over 10% in the last year, and Elon Musk's net worth has also fallen. Lately, social media platform X has begun to look more like regular old Twitter. With his social media venture, X, that seems to mean returning to the app to the pre-Musk days of plain old Twitter. Musk and representatives for Tesla and X did not respond to requests for comment from Business Insider. "Honestly, the best thing that Twitter can do to regain its position is to sideline Musk.
Persons: Tesla, Musk, , Elon, Gabor Cselle, CNN's Oliver Darcy, David Camp, Metaforce, Camp, X, Cselle, Ed Zitron, Kim Kardashian, Jay, Zitron, Linda Yaccarino, Yaccarino, he's Organizations: Elon, Service, Twitter, NBC News, Variety, Business, Camp Locations: China, Texas
CNN —British Foreign Secretary David Cameron will meet with Donald Trump at the former president’s Mar-a-Lago club on Monday night, two people familiar with the visit told CNN. “The Foreign Secretary is on his way to Washington DC, where he will hold discussions with US Secretary of State Blinken, other Biden administration figures and members of Congress. “Ahead of his visit to Washington, the Foreign Secretary will meet former President Trump in Florida today. The foreign secretary of one of America’s closest allies, Cameron served as prime minister from 2010 to 2016, stepping down before Trump assumed the presidency the following year. Trump and Cameron have both in recent days criticized Israel’s handling of its war in Gaza.
Persons: David Cameron, Donald Trump, Antony Blinken, Biden, Trump, ” Cameron, America, Ukraine’s, Mike Johnson, America’s, Cameron, , Israel “, Israel, CNN’s Jack Forrest, Kate Sullivan, Rob Picheta Organizations: CNN, British, Washington DC, State, Western, Russia, Trump, Conservative Party, Labour, Sunday Times, Israel, Gaza Ministry, Health Locations: South Florida, Washington, Ukraine, Florida, languish, Gaza, Israel
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